Author(s): Bernadette Schwerdt
The Internet of Things. Machine-learning. Artificial intelligence. Augmented reality. Advanced robotics. What do they all mean and more importantly, what do they mean for you and your start-up or small business? As we become an increasingly `connected' society, the way we work, play, buy, learn and communicate will change. Dramatically. Are you ready? Will your business flourish or flounder in the new digitally-connected world? Do you even know what `connected' means? Never before has so much been at stake. Digital disruption is not just `Web 2.0 on steroids'. It is a fundamental restructuring of the way business operates and indeed, the very way we live. All businesses - from child-care to aged care, from car repair to stocks and shares - will be affected. Who will be the winners? Who will be the losers? The answer is in your hands and the solutions are in this book. The future of your livelihood is too important to leave to chance. Find out exactly what the next wave of digital disruption holds for your business and put the necessary steps in place to make sure that you are the winner in the `logarithmic lottery' that is about to become our `new normal'. This book is the small business owner's ultimate guide to understanding, profiting and maximising the opportunities that digital disruption provides.
I am the author of the book 'Secrets of Online Entrepreneurs', a Wiley book that was published in 2015. It has been declared a 'bestseller' and is now in its second reprint. I am the person to write this new book because I am able to build upon the following I have already created with the first book and take those readers on the next stage of the start-up journey. In my role as the 'interviewer/commentator', and as a result of the success of the first book, I have direct access to the thought-leaders on these topics and can now go back to them and revisit the topics. This will enable me to provide a perspective ('before and after', so to speak) and have them reflect on what has happened since I interviewed them. For example, as a result of interviewing the US-based Head of Innovation at CiSCO, (the world's thought-leader on the topic of the Internet of Things) I now have access to his team of experts in Australia who are ready and willing to provide guidance and insights into the newest developments on how the Internet of Things will play out in Australia. In addition, I will draw on my role as judge at the recent ORIAs (Online Retailers Industry Awards) and Anthill Cool Company Awards and share my insights on how some of the best, most awarded digital start-ups are using the latest technology.